VII EDITION 2009

PRIZE FOR INNOVATION TECHNOLOGY START CUP MILAN LOMBARDIA

REGULATION

1 Definition and objectives of The Fondazione Politecnico di Milano, on behalf of the Politecnico di Milano, through the accelerator for the same company run by Fondazione Politecnico Milan, and as coordinator of the Start Cup Milano Lombardia - In which the Catholic University of Sacred Heart University Commercial Luigi Bocconi, University of Studies of Milan, the Free University of Languages and Communication IULM, Università degli Studi di Milano Bicocca - promote the 2009 edition of the “Award for Technological Innovation — Start Cup Milano Lombardia “(hereinafter called” premium “or” Start Cup “). The Prize consists in the presentation of innovative business projects for the purposes of start-up for which there is a responsibility specification of the Research Centers of Universities organizers. Candidates who have submitted their best five projects classified (these candidates below are also designated as the “Winners”) will be allocated cash prizes (the first three) related to their participation in the final National Award for Innovation (hereinafter called “PNI”). For the Winners will also be given the opportunity to submit his request for participation in the procedure for admission to one of the incubators of one of the only universities that are involved with. This request for participation must, if made, occur in the manner and subject with the rules and the existence of the requirements set by Regulations of the incubator.

2 The purpose of the Award set up, is to promote and support research and innovation aimed at economic development of the area by promoting emergence of new innovative companies. The 2009 edition of the Award is divided into several stages: the Call for ideas and Business plan competition itself. 1. Call for ideas 1 Subjects eligible for this phase - which are those identified in following art. 2, the letter A) - will be able, with the methods below specified business ideas not yet in a formal business plan. In order to facilitate the subsequent presentation of business plan - which is the requirement for access to the next stage (the business plan competition) - The Organizing Committee of the Award, through the facilities of University of individual support to the participants, will provide the ideas from considered the same (in its sole and final assessment) with appropriate potential, the extent and in the manner deemed by the same suitable and appropriate, a free media that can be made either in the form services provided and mentoring, or through training conducted by experts. 2nd Business plan competition Subjects eligible for this phase - which are those identified in following art. 2 letters B) and C) - in compliance with the rules and objectives of these Regulations and in the manner and within the terms provided below, may submit the application, that a penalty of ineligibility must be complete and attached with the business plan and all other documents requested below. 3rd Call for people In addition to the two stages of the competition mentioned above (the Call for ideas and Business plan competition), the Organizing Committee will also promote the period from 1 April 2009 and June 12 2009 (extreme days including) an initiative called Call for people with the aim to promote the meeting between people with good ideas and qualified managers. This initiative is aimed at management experts (engineers, management, PhD in engineering management, MBA students, graduates in economic, etc.). that they have qualified administrative and / or organizational and managerial skills, are willing to get involved in business initiatives to participants Call for ideas, putting on an Free to the provisions of the candidates in this stage their skills and active contribution to the development of the business (products and services) are not yet formalized into a business plan. Persons wishing to present itself through Call for pepole must send the their Curriculum Vitae for Mail Electronic a: call4people@startcupml.net, allowing the processing of personal data and attach documents in PDF, DOC, RTF, or text size of not more than 3 MB. The Organizing Committee will select among all the profiles received by those that they consider appropriate to promote the development of synergies with the best ideas presented in the Call for ideas, which, although characterized by good Opportunities Technology, is reveal deficient of skills managerial and 1 This phase has been specially designed to provide carriers with a valid idea innovative concept, have not yet prepared their business plan, with little familiarity with how the draft was established, the possibility to use in the manner indicated below, the support of the Award aims to facilitate the proper preparation. Therefore, candidates who already have a complete business plan will present the second as provided in this Regulation and if in possession of the prescribed requirements, their own demand for participation in the business plan competition.

3 communicate the outcomes of possible combinations to proponents of the idea, the which, in full independence, will evaluate the possibility to establish or less a collaboration with the manager reported. 2 Criteria for admission 2.1 are allowed to call for ideas from the proposals submitted: A) aspiring entrepreneurs (individually or in groups) to take up initiatives to develop innovative products and services that fall in the following categories: i. university students, graduates, PhD students, researchers and assistants of research, university professors of universities in Italy; ii. graduates of upper secondary schools; iii. employees or employees from companies. 2.2 are eligible for Business plan competition and will compete for attribution of awards of Start Cup Milan Lombardy the proposals submitted by: B) a person referred to in paragraph A) of clause 2.1; C) firms set up in the form of limited liability companies (Srl) or joint stock companies (SpA) with at least an operating unit located Lombard territory, or who commit, in case of victory, for open one in this territory, which simultaneously satisfy all 4 the following requirements: i. have been created after 1 January 2009 or are being constitution; ii. having registered office in Italy; iii. innovative work in areas where there is a responsibility specification of the Research Centers of the Universities who are, in particularly wish to initiate the development of products and innovative services; iv. not have any ongoing dispute with one or more of the universities promoters of the Prize. 2.3 The entities referred to in clause 2.2 points B) and C) benefit from other public and / or invitations to participate, contests, events in which reproduce and / or use the idea in the contest Prize, participation in the prize but, on pain of exclusion, provided of give Communication Prior to Committee Organizer. This communication is to be rendered in the form of declaration to act known through the “Application for admission.” The Committee Organizer may take bill to time of assessment, to his unquestionable trial. The no Prior Communication is Case of Ineligibility of application of Because of participation and exclusion. 2.4 The draft submitted to the Start Cup Milano Lombardia is incompatible with registration and / or participation in course of 2009 to other Start local Cup competitions and then at PNI. 2.5 Participation Award projects that have participated in previous editions of the Start Cup Milano Lombardia but i. have not won them any prize money; ii. and / or have not received the services of pre-incubation or incubation provided by the incubators of the organizers of the Award. 2.6 The Scientific Committee reserves the right to not admit to the premium projects that are not consistent with the objectives and the spirit of the initiative. 3 How to participate Participation in the prize is free and assisted.

4 For participation in the prize is not required for applicants to pay no contribution. In the remainder of this article describes the for submitting applications for participation in the prize (to be observed on pain of inadmissibility of same), with specific reference to documents from attach to them, is in format paper, is in format Electronic (on CD-ROM to be attached physically to each question in paper). 3.1) Call for ideas For Participate to Call for ideas must be Annexes to penalty of exclusion, the following documents: i. application form produced by filling the form reproduced Annex 0 of this Regulation on paper; ii. curriculum vitae dell’aspirante entrepreneur, in the case of candidates entrepreneurs who wish to participate in group will be attached to the curriculum vitae of each of them, on paper; iii. copy of proof of identity of the proposer, if candidates entrepreneurs who wish to participate in group will be attached a copy of identity document of each of them; iv. a CD-ROM on which are recorded in an electronic format readable by Windows operating systems: a. a file in ZIP format, containing within it in compressed form the electronic version in PDF or DOC in demand for participation referred to in paragraph i) of this Article 3.1; b. and a file in ZIP format, containing within it in the form tablet in the electronic version in PDF or DOC of each curriculum vitae in point ii.) of this Article 3.1. It states that the electronic versions of the copies on the CD-ROM may not be reproduced the Acronyms and the signatures that are instead binding on the original paper. 3.2) Business plan competition To participate in the Award should be submitted, on pain of exclusion, the following documents must be written only in English (except in the case of documents: Business Plan, of the executive summary and curricula vitae for which may include the use of English): i. Official request made by the manager “Annex 1”, signed in original and signed by all members of the group; ii. Executive Summary of project business (following necessarily the “Annex 2” on paper; iii. Business Plan (free to follow the “Attachment 3”) in paper; iv. curriculum vitae dell’aspirante entrepreneur, in the case of candidates entrepreneurs that mean compete in group will attached the curriculum vitae of each of them, on paper; v. (only in case of a company already established) a copy of the memorandum and of the Statute (on paper) and a copy of the memorandum and of the Statute or the historic chamber Visura 2 of institutions that are members (infra “related entities”) and curricula vitae and identity documents the legal representatives of such entities associated with them; vi. (in case of Business not yet formed) copy of document identity of the proposer and any member in case of candidates entrepreneurs who wish to compete in the group will copy copy of the identity card of each of them, in the case between the Any member of the proposer include one or more institutions or companies will also attached a copy of the memorandum and articles of association or the visura 2 (or for foreign entities to be produced documents equivalent in Italian or English, in the case of documents written in language other than English will be produced also a certified translation of the same documents in Italian or English)

5 Chambers historical 3 each of these entities and curricula vitae and identity documents of their legal representatives; vii. a CD-ROM on which are recorded in an electronic format readable by Windows operating systems: a. a file in ZIP format, containing within it in compressed form the electronic version in PDF or DOC Executive Summary referred to in point ii.) of this Article 3.2; b. and a file in ZIP format, containing within it in the form tablet in the electronic version in PDF or DOC business plan referred to in point iii.) of this Article 3.2; c. and a file in ZIP format, containing within it in the form tablet in the electronic version in PDF or DOC of each curriculum vitae of point iv.) of this Article 3.2; d. and possibly, in the case of a company already established, in a file ZIP format, containing within it in a compressed version electronically in PDF or DOC documents specified in section v.) of this Article 3.2; e. and possibly, in the case of a company not established but are expected to have one or more entities connected as future members, in a file ZIP format, containing within it in a compressed version electronically in PDF or DOC documents listed under section vi.) of this Article 3.2. It states that the electronic versions of the copies on the CD-ROM may not be reproduced the Acronyms and the signatures that are instead binding on the original paper. 3.3) The questions of point 3.1.ie 3.2.i. of this Article shall be initialed in the margin of each page and, under penalty of exclusion, be signed at the bottom of each of the aspiring entrepreneurs. The Applications that not are throughout fill are ineligible and lead exclusion by Premium also where the their partial compilation is found after delivery. Application Journal, the model of Executive Summary and Rules may be downloaded directly from the site www.startcupml.net. You can not attach files video, audio or other objects. As required electronic form must be sent in a cd-rom. The maximum size of single document should not exceed 20 Megabytes. Failure to send of the requested documents in electronic format will not allow the participation Award. Applications for admission to the award, made using the appropriate forms, and the material described above, must be received by post by registered letter with acknowledgment of receipt or hand-delivered at the Organizing Secretary of relating to the project or, if the plan is not linked to any specific universities may demand be submitted to a single Secretariat identified a range of proposer from among those described below. Offices Organizational Award Start Cup Milano Lombardia ” • Accelerator d’Impresa del Politecnico di Milano - Fondazione Politecnico di Milano, Via Garofalo, 39 - 20133 Milano Tel: 02/23992954 Fax: 02/23992990; mail: polimi@startcupml.net 3 See note 2

6 • Accelerator d’Impresa del Politecnico di Milano - Polo Regionale Location Como, Via Anzani, 42 - 22100 COMO Tel: 031/3327349 Fax: 031/3327321, mail: polimi-como@startcupml.net • Accelerator d’Impresa del Politecnico di Milano - Polo Regionale Location Lecco, Segreteria di Direzione, Via Marco d’Oggiono, 18 / A - 23900 Lecco Tel: 0341/488700 Fax: 0341/488701, email: polimi-lecco@startcupml.net • ALTIS, University Cattolica del Sacro Cuore, Via San Vittore, 18 - 20123 Milan Tel: 02/48027026 Fax: 02/48519537; mail: unicatt@startcupml.net • ENTER - Center for Entrepreneurship and Business, University Commerciale Luigi Bocconi, Via Röntgen, 1 - 20136 Milano Tel: 02/58362534 Fax: 02/58362530; mail: unibocconi@startcupml.net • Unimitt, Center of the University of Milan, Via Festa del Perdono, 7 - 20122 Milano Tel: 02/50312854, 02/50312866 Fax: 02/50312861; mail: unimi@startcupml.net • IULM University, Via Carlo Bo, 4 - 20143 Milano Tel: 02/891412690 Fax: 02/891412694; mail: iulm@startcupml.net • Area per la Ricerca, Università degli Studi di Milano - Bicocca, Ed U21, Available via Grayling, 4 - 20126 Milano Tel: 02/64486431 Fax: 02/64486012; mail: unimib@startcupml.net States that the documentation provided (both for the Call for ideas and for Business plan competition) will not be returned at the end of the Award. Article 4 Duration I Candidate that participate to Call for ideas, presenting a business, have time on 1 April 2009 at 12.00 on May 15 2009, date by which the material mentioned in art. Should reach 3.1 a former Secretary of Art.3 there or be received by the deadline above indicated by post by registered A / R (does not make the date of the postmark but only the date of delivery). Candidates participating in the business plan competition by submitting a business plan, have time on 1 April 2009 to 4 September 2009, the date by as indicated in the material. 3.2 must be sent to one of the Offices ex Art.3 therein or be received by mail by registered A / R (not the authentic date of the postmark, but only the date of delivery). The Organizing Committee of the Award will now be free, if it considered appropriate of extend one or more of terms of delivery and submission of applications mentioned above, in this case by giving suitable publicity by notice on the website of the premium www.startcupml.net. 5 Phases and prizes The ideas involved in the Call for ideas to be valued at approximately From the second half of May 2009. Candidates in final trial of Committee Organizer, will presented the best ideas, will be informed of the positive evaluation and will participate free courses and a mentoring held by experts in creating enterprise, to the extent deemed appropriate by the Organizing Committee for the purpose the preparation of business plans to attend the second phase of Premium. These decisions of Committee Organizer are unquestionable and irrevocable.

7 As for the business plan competition for the second phase of the Prize, the selection will on base of a assessment unquestionable and final of the Scientific Committee, taking into account the originality and innovative projects as well as the clarity, completeness, consistency and effectiveness of the business plan. The project evaluation will take place in September and October 2009. The Scientific Committee, of which Art. 6, draw a partial list and invite the team to present their project which Innovation Expo held on 27 October 2009 at the Politecnico di Milano. During the day Final after have depth further i projects, the Committee Science, with its decision final and unappealable, the draw Final classification and proclaim the winning projects. The winners will be awarded the following prizes: 1st Prize of the value of Euro 10,000.00 2nd Prize of the value of 7000.00 Euro 3rd Prize of the value of 5000.00 Euro Depending on the presence of promoters, may be varied amounts of awards indicated, established and assigned more awards that will regulated as a mode of allocation and conditions of award by provisions in this regulation. The amounts of premiums shall be construed as always before any tax burden and contributory. The awards covered by this Regulation are intended to development of business. The same will be paid to competitor that is winning, or - in the case of aspiring Winners entrepreneurs, individual or associated, to the Company of capital to be formed by them, after the registration thereof in the register of Businesses. A penalty of revocation of the prize is required expressly that it it is with a capital at least equal to that shown in business plan submitted and on the first year of operation. Participation in the National Award for Innovation 2009, the constitution no later than May 31 of 2010, which will take the form of capital (ie srl spa), and have that date at least an operational unit in Sydney, are necessary conditions for the award the premium. Among the winners if there is one or more groups of aspiring entrepreneurs, necessary condition for the award of the prize is that the seams Company include all the persons specified in the request for participation. In the event of withdrawal by one or more of them taking a participation in the capital of the company formed by group of winners, the premium may be assigned to company only to condition that i renunciatory confirm in writing their desire not to participate as members to the new company expressly renouncing, of the Committee Organizer to any claim in relation to the premium. Although the winning projects will be given the opportunity to present its request to participate in the procedure for admission to one of incubators of one of the only universities that are participating equipped, it highlights the fact that the only victory Start Prize Cup Milan Sydney does not imply automatic admission in an incubator, in As such admission will be subject to the passing of the selection provided for admission of the individual university incubator. In the case of non-incorporation of the company or waiver of premium, The premium is not allocated for use in the Start Cup Milan Lombardia current edition or the next edition.

8 The Prize Winners are required to attend the mandatory National Award for Innovation (www.premioinnovazione.it), in which i Finalists of Business Plan Competition organized by Affiliates Association PNICube (bringing together the university and the incubator Universities and public research centers that carry within them activities of business creation, such as business plan competition premises which the National Award for Innovation). This event will be held in Perugia on 3 and 4 December 2009 and will award the winner a prize in the national money of 60,000 euros (first prize Vodafone) in addition to a prize of 30,000 Euro for the runner and one of 20,000 euros for the third. In addition, participants to the stages of the Call for ideas and / or business plan competition by submitting ideas or projects with a firm strong social relevance, will be able to participate after the Global Social Venture Competition, an initiative organized by ALTIS - Alta Scuola Impresa e Society of the Catholic University of Sacro Cuore di Milano, in the manner and the time reported on www.gscv.it 6 Organs and responsibilities A garrison of the aims of the award and enforcement of the regulation are formed an Organizing Committee, the Secretariat and a Committee Science. Organizing Committee The Organizing Committee consists of representatives appointed by each Universities (Ateneo each participant shall designate one of the components of that Committee), members of the Organizing Committee shall elect one of their number as the President of this Committee. The Committee Organizer is meet periodically and to collectively decide what action should be taken for proper conduct of the Prize and the amendments to the Rules. Decide the composition of the Scientific Committee, in accordance with principles of PNI. Organizational Offices The Committee Organizer is uses of a secretarial for institution university participant, responsible for the execution of operations necessary the operation of the Award. Each member of the Organizing Committee shall appoint the cooperating. Scientific Committee The Scientific Committee is composed of members chosen from: teachers, researchers or administrative staff of the participating universities, the representatives of financial institutions active in the development of new businesses and experts in the areas of entrepreneurship support. It is the responsibility of that Committee undertake an evaluation of the business plan submitted by the candidates, the formation of the final ranking and proclaim the winners. 7 Guarantee of confidentiality Both the stage of collecting ideas, and in the support to the editor business plan, which at the time of evaluation, those dedicated to above operating activities acting in good faith, respecting the confidentiality of information provided by participants and good practice professional. Every business plan submitted to the Organizing Secretariat to participate in the Prize remains the property of the authors, which may protect the forms of protection under the law.

9 The components of the Scientific Board of the Organizing Committee and Organizational Offices are not being held responsible for any disputes that were rise about originality and the Paternity of the work, parts of the work or from any limitations by third parties of the work. In addition they will sign an agreement of secrecy. 8 Obligations of participants Signing the application for the Award and Call for ideas leads to the complete and unconditional acceptance of the content in this order. 9 Validity of these Regulations The This Regulation is valid and effective for Edition 2009. The recurrence of these Regulations or the amendment it is possible to Organizing Committee of the Award. Art 10 Processing of personal data Information according to Art. 13 D. Lgs. 196/2003 • The personal information requested to the registrant are required to perform the institutional functions of the University and participation in Start Cup Milano Lombardia. • The data may be disseminated within the university organizers and communicated to institutions and / or companies for the conduct of institutional functions of these institutions and participation the Start Cup Milano Lombardia. • The processing of data can take place with or without the aid of electronic. • The Data can be mandatory. The failure to make it impossible to participate in the Start Cup Milano Award Lombardy. • The registrant may exercise at any time its right under Art. 7, D. Lgs. 196/2003, in particular the right to obtain confirmation of of data that the concern; of get indication of of data personal; of get updating, rectification, integration, cancellation, processing in shape anonymous or the block of data Treaties in violation of the law, and to oppose for legitimate reasons, the treatment of data. • The data for the accelerator is the Enterprise Fondazione Politecnico di Milano, for the data within its competence. • The data for the University Cattolica del Sacro His heart is the legal representative pro tempore Rector for data within its competence. • The data for the Università Commerciale Luigi Bocconi is his legal representative, the Rector pro tempore, for the data within its competence. • The data for the University of Milan his legal representative, the Rector pro tempore, for data within its jurisdiction. • The data for the Free University of Languages and IULM communication is its legal representative, the Rector pro tempore, for the data within its competence. • The data for the University of Milan — Bicocca is his legal representative, the Rector pro tempore, for the data within its competence.