Ev on estimating the size of the market
Q: How did you estimate the size of the market?
Ev: We didn’t. There are different ways to approach startups. One thing I admired about Google is we said “this thing is huge, and we’re going to kick ass at it”. It’s the CS approach to business. The other approach is “this might be a thing if we pull this off”. I ran into this when we were at Google with Blogger. People asked how big is the market for blogging? I said “I don’t know”, but if we make it awesome lots of people would do it. With Twitter there is no market, other than we knew it was cool.
